The Customer base of Bank is more than 3.00 Lakhs spreading in both districts. Most of them are Rural than Urban based. Angul has its importance due to the establishment of different Corporate Sector / Industries and also there are plenty of opportunities to explore the business in this region. By receiving the status of Reserve Bank License, the Bank has been making its progress by delivering customer services at par with other Nationalized Bank / Private Banks and attracting customers from the low, middle and upper income strata. This speaks volume about the faith and the trust reposed in the Bank by the public.
The Bank serves its customer as a friendly approach. As a part of strategy the Bank has floated many deposit schemes for the benefit of the customer, Bank also treats specially to the senior citizens. The main objective of the bank is to mop up deposits from the public and to utilize the funds including own funds, after keeping the statutory minimum cash reserve and liquid asset as per BR Act 1949 and financing mainly in agriculture and allied activities, cottage and small scale industries including handloom and other priority sectors of Districts. The Bank has major role / share is total Crop Loan financed in the District. The Bank advances loan to various purpose as per the needs of borrower like vehicle, housing, commercial complex, pledging of jewels and postal securities, consumer durables, other allied sectors and also in Government sponsored schemes.